What you get
The Guide, live on your site
Your public pages indexed, the tour curated by hand, installed with one script tag — on staging first if you prefer.
Your script, co-written
Greetings, small talk, and answers to your visitors' real questions, drafted with your team — nothing ships without your sign-off.
A custom character
Your colours and name on the animated rig (a recolour-tier skin is included; a bespoke character is a separate conversation).
Both languages, if you serve both
English and French guides with language-specific safety layers — a bilingual site gets a bilingual pilot at the same price.
The asked-and-missed report
Monthly: what visitors asked for in their own words and didn't find — a content to-do list you can't get from analytics.
Us, every two weeks
A 30-minute check-in on the metric, the misses, and what to tune. Short by design.
The one metric — and how it's actually measured
At kickoff we agree — in writing — on the single number the pilot will be judged by. Typical choices: the share of sessions that engage the guide and reach a destination page, or guide-assisted arrivals at your ticket or membership pages. The target comes from your own data, not from a sales deck: the first two weeks live establish the baseline, then we set the day-90 target together and write it down. One metric, one written target, so at day 90 the answer is a number, not a feeling.
The measurement lives in your analytics, never ours. The guide emits a handful of named events — opened, asked, routed, missed, card clicked — into your page. With your opt-in they flow into the analytics you already run (Google Analytics, Matomo…), under your privacy policy and your consent banner. SpecEnvoy never receives your visitors' data; there is no second tracker and no new vendor for your privacy review. You can verify the events yourself in your browser console.
The monthly report is what we make of those aggregates, with you: the metric against its target, what visitors asked for most, and — the part teams value most — the misses, in visitors' own words, turned into a concrete to-do list of pages and script lines to add. Numbers from your analytics; the reading of them is our work.
How the 90 days run
- Week 1 — learn & draft. We index your public pages, curate the tour, and draft the script and skin.
- Week 2 — your voice. A working session with your team: edit the script, approve every line, sign off the character.
- Week 3 — live. One script tag, staging first if you like. The widget's accessibility statement is delivered with install.
- Weeks 3–4 — the baseline. Two weeks of live data set the bar; we agree the day-90 target from it, in writing.
- Weeks 5–12 — measure & tune. Biweekly 30-minute check-ins; misses become script and content improvements.
- Day 90 — the number. We look at the metric together. Continue, adjust, or stop — your call, no auto-renewal.
What we ask in return
- Honesty at the check-ins — design partners shape the roadmap; polite silence helps nobody.
- Reference rights if it works — a case study and permission to say you use it. If the pilot doesn't earn that, we don't get it.
After the pilot
If the number earns it: ongoing service from CA$150/month — hosting the pack, scheduled re-crawls as your site changes, script updates, and the monthly report. Never usage-based; a viral day costs you nothing extra. Custom character tiers and additional languages are priced separately and only if you want them.
Who this is for — honestly
- A good fit: content-rich, visitor-facing organizations — attractions, museums, galleries, science centres, destinations — where people arrive asking vague, human questions.
- Not a fit: sites under ~30 pages (a guide would be decoration), or support-ticket operations that need Q&A deflection — that's a different product category and we'll happily say so on the first call.
Or start with the live demos and how it works — most people do.